When you're granted access to an ad account you're assigned a role which dictates your access level for that ad account. Which ad accounts you have access to, and which roles you have for them, can be updated at any time.
| Role | Description |
|---|---|
| Campaign Manager | Create and manage campaigns, ad groups, ads, and targeting. View audiences, creatives, and assets. Assign this role to users to help you run your campaigns. |
| Audience Manager | Audience Managers can create, edit, and manage custom audiences. This is an API-specific role and currently can't be assigned to a human user. |
| Viewer | Viewers can review all account information and run reports, but they can't create campaigns or make changes to existing ones. |
| Creative Manager | Create, edit, and view creatives. Assign this role to developers to help you with creatives. |