Sep 18, 2026 — Updates to ad group bid strategy and geo-targeting location type

This release introduces two changes:

Ad group bid strategy update

The auto_bid and max_bid fields on POST and PATCH /developer/ad_groups are replaced by a single bid_strategy object.

This means auto_bid and max_bid are no longer supported. Update your respone handling of nested ad_groups objects in campaign responses.

Geo-targeting location type update

Location type values for geo-targeting are updated as follows:

• region is now state_territory
• dma is now metro_market

The old values region and dma are no longer supported. Update your response handling to accept these new values.