Oct 13, 2026 — Audiences endpoints deprecated

GET /developer/audiences and GET /developer/audiences/{uid} are deprecated as of October 13, 2026. Use GET /developer/audiences/custom instead.

The following audience capabilities are available in Ads API:

What's newDescription
GET /developer/audiences/customReturns a list of custom audiences. Pass a uid as a query parameter to retrieve a single audience. Supports both file-based and event-based audiences. This endpoint replaces the legacy GET /developer/audiences and GET /developer/audiences/{uid} endpoints.
GET /developer/audiences/standardReturns a list of Roku-curated standard audiences available for targeting on your ad account.

GET /developer/event_groups
Returns a list of event groups. Event groups are required to build event-based custom audiences and to associate conversion events with an ad group.
POST /developer/audiencesNow supports creating event-based custom audiences in addition to file-based audiences.