May 19, 2026 — Ad group status now available
7 days ago by Nick Amadeo
The status field is now available on ad group objects and is returned in the response for GET Get a campaign and GET List campaigns. Possible values are as follows:
| Status | Description |
|---|---|
| draft | The ad group has been created but is not yet published. |
| scheduled | The ad group has been published but has a start date in the future. |
| creative_needed | The ad group requires a creative before it can go live. |
| reviewing_creative | The ad group's creative is currently under review. If there's at least one approved creative for the ad group then that ad group could be active despite having another creative under review. |
| active | The ad group is live and serving ads. |
| inactive | The ad group is paused and not currently serving. |
| ended | The ad group has reached its end date. |
| deactivated | The ad group has been deactivated. This could be triggered by things like an overdue invoice or credit card issue. |